​At the beginning of 2022, while COVID was still a threat to the community, the needs for a product that keep them away from bacteria are higher than ever. As for northern rural areas, hygiene behaviors are one of the reasons that cause bacterial infection among family members since soaps are still the preferable shower products for them. Hence, Lifebuoy aims to switch its behavior to consuming shower gel with its personalized hygiene and 99,9% anti-bacterial function.